Friday, March 15, 2013

A GREAT commercial

Just click on the little Vimeo.com link in the screen. It will take you to the commercial.


Le papier ne sera jamais mort / Paper is not dead ! from INfluencia on Vimeo.

9 comments:

David said...

When I started working in news, people talked excitedly about the "paperless newsroom" that was just around the corner. That was 22 years ago.

Great Big Radio Guy said...

Someone in the comments said she resembled Lisa Edelstein, and damned if it isn't. Gotta be one of the reasons it rocked.

Lorimartian said...

Didn't see that coming. Very clever. Thanks, Ken.

michael stillman, toronto said...

It’s not a great commercial. It’s not even a good one. It is, however, a great something. It's an extremely smart and funny video that sells the argument "paper is not dead".

However, the definition of a great commercial is one that sells the product it advertises.

Imagine you were the owner of the company that made the brand of toilet paper being advertised here. Ask yourself why would you put some of your advertising budget behind this ad? Would you think the ad would influence a potential customer to purchase your brand of toilet paper over another? And if so, why would you think this? - Because the customer thought the ad for your brand was really funny?

This is the kind of ad where people remember how amusing it was, but forget the brand it was for or are not left with any reason to purchase the particular brand over another brand.

The purpose of a commercial is to sell a product, not to be a piece of entertainment, however great.

Mark P said...

Sometimes the purpose of a commercial is just to keep up the brand awareness, as part of a larger campaign. The schmaltzy Budweiser commercials with the horses don't give the viewer any reason to buy the product, but they're likely pretty effective anyway.

Johnny Walker said...

Haha! Very funny.

Mike Bouchard said...

People forget the important roll paper plays in life.

Tom Berg said...

This one gives Michael Scott's paper commercial from that episode of "The Office" a run for it's money!

Jeffro said...

Hahah, I don't need #2 Paper anymore either. I've simply trained my body to only go prior to getting in the shower for the day. At home I use a handheld massaging shower head to blast things clean down there before sudsing-up. Without the risk of going all TMI about it, there are other techniques I rely on whenever I'm traveling and don't have one of those handheld spots on-hand. Let's just say you have to have rudimentary contortion skills, as well as an excellent sense of balance, to get the job done.