THE TEN SECOND COMEDY WRITING COURSE
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Since I can't find an appropriate photo... |
Some of the best training I got in television I got from radio. I came
of age in a long ago distant time when there was a thing called “radio.”
Radio stations would play music and provide hosts to introduce it.
These hosts were called
disc jockeys. And here’s the real
amazing thing: people listened. Not just those few who are in too big a
hurry to access their Pandora station or itune playlists.
Everybody
listened. Generally they listened every waking hour of the day. In
every city there were usually two or three stations who all vied for the
attention of these eager young ears. Listeners selected their
favorite station and bonded with it. Their allegiance was fierce. You
could be on the fence as to whether you were a leg or breast man but you
damn well preferred KHJ over KRLA.
Back in the ‘50s, rock & roll emerged and radio stations viewed it
the way a dog views a pork chop. Top 40 radio was born.
Quick history lesson: Why Top 40? The legend goes that a Kansas City
station owned Todd Storz was in a bar one night and people were playing
the same songs on the juke box. Over and over. And then when they left
and the staff was cleaning up they played the same songs, even though
they had heard them repeatedly. A light bulb went off. Program only a
limited number of records and play them in constant rotation. Since
disc jockey shifts were four hours and they generally played ten records
an hour, they decided to call the format Top 40 allowing every disc
jockey to play every hit. By the mid ‘60s that became the Top 30, and
WABC in New York reduced that further to where the top 5 played every 70
minutes. I know. Just reading that probably sends you screaming for
your itunes.
When two or more Top 40 stations competed in a market they did so by
trying to make the most noise, have the loudest presentation, craziest
contests, and wildest disc jockeys. They screamed, talked from echo
chambers, rang cow bells, did voices, played wild tracks – anything to
get attention.
Don’t worry. I’m getting to the comedy.
Then in the mid ‘60s, two radio visionaries – Bill Drake and Ron Jacobs –
realized that 80% of the time D.J.’s were just spewing nonsense. So
they created a format the restricted disc jockey chatter. Music was
the key element of the format and disc jockeys had to limit their rap
from endless to however much time they had over the intro of a record.
How long were song intros back then? Usually between 8 and 15 second.
So that’s how long the D.J. had to talk. Here’s what might surprise
you: 15 seconds is an eternity. A skilled disc jockey can say the
call letters, his name, the time, song title, artist, and still get in a
one liner – without speaking all that fast.
Funny disc jockeys had to adapt and tailor their humor to this new
format. And some became masters of it. Robert W. Morgan, The Real Don
Steele, Dale Dorman (pictured: right) , Dan Ingram and Gary Burbank, to
name just a few.
By the ‘70s when I joined the ranks of the
hit spinners, this
restricted format was now the norm. Since I don’t have the typical
James Earl Jones voice I felt compelled to compensate by really being
funny and entertaining. You talk about “brevity boot camp.” After
a few years of this, and ignoring program director memos saying that I
wasn’t funny and should not even try, I did develop a pretty amusing
act. (Ironically, once I got out of radio and became a TV writer,
limiting my disc jockeying to weekends at TenQ in Los Angeles these same
program directors who said I sucked now said they knew all along I was a
comic genius.)
When you only have ten seconds you must select the right words and the right
number
of words, and you must put them in the right order. The punch line has
to come right before the vocal. And you learn delivery. You can’t
rush your one-liner. Yes, you might squeeze it in, but if the audience
doesn’t hear it clearly they won’t laugh. And here’s something else to
consider: pauses are effective. Just because you have ten seconds
doesn’t necessarily mean you have to talk for all ten seconds. A
seven-second joke with a well placed pause might get a bigger laugh.
For me, this was an invaluable training ground. Four-to-six hours a
night on the radio talking over record intros for several years greatly
prepared for TV comedy writing. There too, time is of the essence.
The tighter the joke construction the better. Jokes often have two
functions in sitcoms. – to get a laugh and move the action forward.
Characters rarely just stop to do a joke (at least on good shows). The
jokes are woven into conversations and situations as the story barrels
on (at a faster pace today than ever before).
Unfortunately, radio in any tangible form no longer exists. There
aren’t weekend jobs in Bakersfield for young wannabe broadcasters to cut
these teeth. There aren’t Top 30 stations that encourage disc jockeys
to talk-up records. But it’s worth keeping the concept in your head.
10 seconds is a long time. 18 seconds is an eternity. When you
write a joke, go back. Can you trim it? Is there one word that can
replace three? Is there a funnier word or concept? The good news
in writing vs. jocking – when you write a joke you don’t have 2:35 to
come up with the next one. 10 seconds may be an eternity, but 2:35
goes by in a blink.