Monday, June 10, 2013
There’s a famous restaurant in Los Angeles (and now a few other places) called Lawry’s. It specializes in prime rib. Even if you’re vegan you gotta try this prime rib. A clogged artery or two is a small price to pay for a slab of this he-man delicacy. Lawry’s is an LA institution like the Hollywood sign and silicone breasts. The prime rib is cut at your table. Don’t worry though. You don’t have to pick out your cow. But it is sliced to your specifications and accompanied by Yorkshire pudding, potatoes, and a great salad that’s tossed in a spinning bowl. Lettuce is so much better spun. Needless to say, Lawry’s is an “event” place. You’re not going to swing by there for a light bite. Following their meal, satisfied customers are usually rolled out to their cars.
You also may know Lawry’s from their seasoned salt.
Lawry’s turns 75 this month. And how’s this for a celebration? Tomorrow , the original Lawry’s on La Cienega will offer prime rib at the same 1938 price: From 11 a.m. to 3 p.m., the first 1,000 customers pay $1.25 for the "Lawry cut" prime rib with Yorkshire pudding, mashed potatoes and a "Spinning Bowl" salad. You can't beat that offer!
No reservations. Start lining up now.
But it brings up the question: What would you stand in a long line for? What would you pull an all-nighter for?
When I was in college I pulled all-nighters every year to get basketball season tickets in the students section. Tickets came to twenty-five cents per game, we sat at center court, and it was UCLA. We won the National Championship every year I was there. So that I felt was worth sitting on a cold sidewalk for nine hours with two thousand other totally drunk vomiting Bruins.
But standing in line for movie openings makes no sense to me. A concert, perhaps. A one-time only event, sure. But a movie is a one-time every two hours event. Instead of waiting in line for twenty-four hours on Thursday night, take a half day off of work and go Monday morning. You walk right into the theater and choose between the four hundred empty seats. It’s the same Superman.
I know there’s the “event” factor, fans want to see it first, and there’s a real party atmosphere. I love that people dress in costumes --for the Triumph the Insult Comic Dog interviews alone.
But that brings up a second question (or sub question to the first question): I wore a Superman cape… when I was six. At what age is that no longer appropriate, even under the influence of alcohol? I’m going to take a wild stab and say if you’re thirty-five and wearing a Superman cape in public you damn well better BE Superman.
And the madness continues. People start lining up for Black Friday sales on Tuesday now. What happens is the first six get giant flatscreen TV’s for fifteen dollars, and the rest are just fucked. Are the other deals really THAT stupendous? Enough that it’s worth living on the street in the cold of November and missing Thanksgiving (although missing Thanksgiving could be the perk depending on your family)?
For me, it’s bad enough there are long lines I have to stand in – TSA security, immigration, anything at the post office. So I won’t be joining you tomorrow at Lawry’s. I find it so much easier to just be super charming and have someone treat me to dinner. Of course then I might have to put out.
By Ken Levine at 6:00 AM