NBC "N" post earlier this month. Each network has its own distinctive brand. CBS was known as the "Tiffany" network because its shows tended to be classy. Those were the days when one man owned the network -- William S. Paley -- and the network reflected his tastes.
CBS also had a distinctive and elegant logo -- the Eye. That's been the lone signature for CBS your entire life I'm guesssing. Well, did you ever wonder how it came to be? And when? And why?
Here's the history of the CBS Eye.