Especially now that these other platforms and services pay what networks are offering, top talent, who once brought networks projects first, now bring them to networks last. And this couldn’t come at a worse time for networks since their ratings continue to hemorrhage. Now more than ever, they need HITS. Instead, they’re pitching ideas that were rejected by Nick at Nite and cable channels no one can get.
Can networks do anything to reverse this insidious trend? Can they once again attract the best writers and producers? Absolutely. And they can do it overnight. And it won’t cost them an extra penny. It’s not like the answer is to outbid everybody. Nope. They can even save money.
Sounds awesome, doesn’t it? A way to reclaim dominance without increasing budgets. A total win/win, right?
Except for one thing: they won’t do it.
Here’s the solution in case they're interested in just hearing it: Stop interfering. Period. Simple. Stop being so ham-fisted. Stop requiring approval for every tiny step. Stop dictating casting. Stop noting writers to death.
Give creative people credit that they know what they’re doing. Take chances. Let them have some leeway. Let them hire their staffs. Build projects based on passion and vision and not research and fear.
Trust me, A-Listers will be back faster than you can say Brandon Tartikoff.
But like I said, it’s never going to happen. I'm spouting crazy talk. Spewing fairy tales. Networks will not give up that control… even as their ratings continue to sink and their creative jewels are SUPERGIRL, WICKED CITY, and HAWAII 5-0.
And so when they cry in ENTERTAINMENT WEEKLY it’s a little hard to have much sympathy for them. The young talented people the networks are hoping to find don’t get into the business aspiring to write for 2 BROKE GIRLS. They want to create things that are special, that they can be proud of, and YOU could be proud of. Instead, you’ll be cursing that they went to AMAZON instead.