Tuesday, May 03, 2016
A recent article in ENTERTAINMENT WEEKLY (Yes, I read EW, what of it?) centered on celebrities getting “imprint” book deals with major publishers, in other words their own divisions within publishing empires. Literary giant Gwyneth Paltrow has launched Goop Press at Grand Central Publishing, just to mention one. Lena Dunham (of course), Reese Witherspoon, Chelsea Handler (dear God), Mindy Kaling (at least her books are very funny), and Johnny Depp are others. (Paltrow has said she won’t be editing, just assisting in procuring material. Wouldn’t you love to see J.K. Rowling getting editing notes from Gwyneth Paltrow?)
Good luck to promising new authors getting deals when Reese Witherspoon is available. I mean, it’s understandable. There is so much product and so many options for the consumer that major publishers feel they can cut through all the noise by presenting known entities who already have a fan base and can sell themselves. Hey, it’s just good business.
But the trend extends beyond book publishing. Try getting a play or musical on Broadway without stars. Even if it means Ashlee Simpson starring in CHICAGO (and no, that’s not a joke).
Full-length animated films are now voiced almost exclusively by big stars. Lots of terrific experienced animation voice people now have trouble making a living. Are you saying an animated movie won’t open unless Bridget Mendler does a voice? Or Casey Affleck, or Tempestt Bledsoe, or Anna Kendrick, or Leslie Mann, or Isla Fisher, or Winona Ryder, or Conchata Ferrell, or Cee Lo Green, or Molly Shannon, or Sean William Scott, or Peter Dinklage, or Joy Behar, or Rebel Wilson,or Jessica Chastain, or Frances McDormand, or Jada Pinkett Smith, or Taylor Swift, or Jeremy Piven, or Imelda Straunton, or Lea Michele?
Ditto for voice over commercials. You can’t sell your product without the pitchman being Will Arnett, Zach Braff, George Clooney, John Krasinski, Kiefer Sutherland, Julia Roberts, Jon Hamm, Jeff Bridges, Robert Downey Jr., Mandy Patinkin, Tim Allen, David Duchovny? You can’t sell Pampers without Julianna Margulies? Normally I would say, “who cares?” but these celebrity endorsements are taking jobs away from voice over talent who are trying to support their families.
And I understand the appeal of celebrity endorsements IF you can recognize them. It’s one thing when June Allyson was on camera hawking Depends; it’s another when you just hear Julianna Margulies’ voice pitching Pampers. Two hundred seasoned voice-over actresses couldn’t do that Pampers spot just as well or better? And cheaper? I’m pretty sure Julianna Margulies is not getting scale.
Like I said, I totally get the reason for this trend. I just wish it wasn’t at the expense of non-celebs just trying to make a living.
Maybe I’ll write a book about it. I wonder if Gwyneth Paltrow is accepting submissions.
By Ken Levine at 6:00 AM