In between the time Sonny Bono wore fur vests and became a US Congressman he owned an Italian restaurant on Melrose Ave. in LA named “Bono’s.” He picked a bad location. Within months it went belly up. Since then, every time I drive by that place it’s something else – Japanese, Indian, American diner, etc.
When we’re in production on a show it seems that every week there is that one nagging joke that doesn’t work. It’s replaced on Tuesday. That joke doesn’t work. Wednesday, same story. On and on throughout the week.
That joke is called a “Bono”. And like I said, there’s ALWAYS one (at least one). The term was coined by Denise Moss, a fabulous writer on MURPHY BROWN.
What it teaches you is to stick with it, never settle, try new areas. And never just go for the easy joke…which is why I’m refraining from any reference to skiing.