When I was a kid this was one of the worst times of the year. “Back to School” ads started appearing on the radio. The biggest offender: Robert Hall Clothiers. You have to be of a certain age to really remember (over… uh 30) but Robert Hall ran these truly tacky 40’s style jingles well into the ‘60s and maybe even the ‘70s.
You’d be at the pool enjoying the day, blissfully believing that summer would never end. The radio would be blasting the latest rock tune and all of a sudden, there it was – that first miserable Robert Hall commercial.
That’s it. Summer was as good as over. It was only a matter of time before you were gearing up with new school supplies (we never shopped at Robert Hall) and trudging off to another endless year of doom.
The Robert Hall jingle might as well have been the Volga Boatman.
Listen to these commercials and see if they still bring back that feeling of dread even though you are long past about to enter the seventh grade. I bet they do. They did for me. And I don’t care if it means I get a lunch box. I hate "Back to School!" And Robert Hall.