On the surface that's what you'd think. Be a voice over artist. Go into a recording studio. Read one tag line, collect a big paycheck, and you're back in your car in five minutes. If the commercial catches on and they use it after a thirteen week run you get paid again. If they use it for years you're set for life. Remember the "Parkay/butter" spots? The guy who said "butter" has more money than Trump.
However, it's not as easy as it sounds. Most of the time these VO artists are given "direction." And you would think there are only so many ways to read a line. But you would be wrong.
Here's a hilarious short film by Tim Mason that REALLY shows you what a commercial recording session is like.
It was made by Hog Butcher, a group of improvisers, comedians and writers from various Chicago institutions like Second City, IO and the Annoyance Theater. Its leader is Ron Lazzeretti.
I bet there's not a professional voice over artist who has not had this experience -- ten times. Enjoy. Or should I say ENjoy? Or maybe enJOY? Or en...joy?