Having me explain this is like Kellie Pickler asked to explain Quantum Physics but my good buddy (Ken's Damn Friend) explained there are ways to attract new readers. There are websites that alert people to interesting features or articles they might not otherwise find. So KDF installed this little Bookmark icon at the bottom of each post. If you like a particular post you can click on it and then click on any number of aggregator sites (Digg being one of them).
What happens as a result? I haven't a fucking CLUE. But it's supposed to be good.
Thanks for your support and my real daily post/rant is right below.